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NLL EXPANDS COVERAGE ON EUROSPORT

Eight countries added to boost viewership to 50 countries worldwide

01/28/2007

The National Lacrosse League (NLL) and Eurosport2 have announced expanded coverage of NLL matches as eight new countries will see games on Eurosport World this season. NLL matches began airing in 42 countries throughout Europe on Eurosport2 last season, and coverage has now expanded to Australia, Indonesia, Myanmar, Maldives, Malaysia, Thailand, Philippines and Singapore on Eurosport World, bringing the total to fifty. NLL coverage on Eurosport began in early January and includes a televised game of the week for seventeen weeks, consisting of fifteen regular season games, plus the All-Star Game and Championship Game. The broadcasts will air into the month of May.

"We are delighted that Eurosport has seen fit to expand its commitment to the NLL" said Brandon Davis, Media Development Manager for Crocmedia, the agency that manages the NLL's international television distribution. "Now fans throughout the Southern Hemisphere will get a chance to latch on to the hype surrounding lacrosse."

The matches take place on the dates listed below, and will air on the Eurosport networks shortly thereafter. Check your local listings for the broadcast dates and times in your region.

Also, the NLL and Eurosport have announced the extension of their broadcast agreements through the 2008 season. "We are delighted to renew a deal with the NLL for seasons 2007 and 2008. The European audience and Lacrosse fans will be thus able to follow matches of the NLL in live or delayed per season in exclusivity on Eurosport2. No doubt that the extensive coverage of the NLL on Eurosport2 and on Eurosport websites will contribute to raise the profile of the sport and will contribute to its future developments in Europe," said Emmanuel Mendibure, Rights Acquisitions Manager for Eurosport. "We and the NLL strongly believe that Eurosport2 is the channel for the new team sports and therefore the best media environment in Europe for the National Lacrosse League."

"The NLL is pleased to expand its coverage into eight new countries that will now be able to watch the world's greatest lacrosse players every week," said NLL Commissioner Jim Jennings. "We are also pleased to extend our partnership with Eurosport. Eurosport is the perfect partner for us as we extend our game and sport throughout the world."

National Lacrosse League matches on Eurosport2, Eurosport World

December 30 Rochester at Colorado
January 6 New York at Chicago
January 13 Buffalo at Colorado
January 20 Chicago at New York
January 27 Toronto at Philadelphia
February 3 Buffalo at Toronto
February 10 Philadelphia at Calgary
February 17 Buffalo at Philadelphia
February 24 Portland at Colorado
March 3 Rochester at Philadelphia
March 10 All-Star Game at Portland
March 17 Rochester at Chicago
March 24 San Jose at Portland
March 31 Colorado at Minnesota
April 7 New York at Philadelphia
April 14 Philadelphia at Chicago
May 12 Championship Game

The schedule of matches is subject to change.