NLL fans can watch weekly video highlights of NLL games, player interviews and behind the scenes content on the official NLL Brand Channel on YouTube.
NLL SCORES CONTENT DEAL WITH YOUTUBE
League to provide NLL highlights to YouTube community
04/25/2007
The National Lacrosse League, today announced a content deal with YouTube, the leader in online video, to deliver original, short form video content to the YouTube community. The agreement will enable users to watch weekly video highlights of NLL games, player interviews and behind the scenes content on the official NLL Brand Channel on YouTube (www.youtube.com/nll)."We're excited to develop a relationship with YouTube, the leader in online video, to offer lacrosse fans an interactive means of watching both NLL videos and user created lacrosse videos," said National Lacrosse League Commissioner Jim Jennings. "With YouTube's vast and growing popularity, we're excited to provide their community of users and lacrosse fans alike, another great way to access NLL action."
The NLL Brand Channel will allow fans to easily access NLL content in one centralized place. Additionally, NLL is launching the "NLL Lax it Up on YouTube" Group on YouTube for lacrosse fans around the world to submit video clips of their best trick shots, passes and lacrosse moves. The Group will launch Thursday, April 26th at www.youtube.com/group/laxitup where users can rate their favorite lacrosse videos.
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