National Lacrosse League Announces HotelPlanner Partnership

FOR IMMEDIATE RELEASE

Philadelphia, PA (February 13, 2025) – The National Lacrosse League (NLL) today announced a new partnership with HotelPlanner, naming the global leader in group hotel bookings and extended stays as the Official Hotel Reservations Partner of the NLL. This fan driven partnership will provide exclusive hotel discounts and seamless booking experiences to NLL teams, players, and dedicated fans who fuel the League’s continued growth. “The NLL is always looking for ways to enhance the experience for our fans, players, and partners,” said NLL Commissioner Brett Frood. “Our collaboration with HotelPlanner is a direct reflection of that commitment. Through this partnership, we are making travel more accessible and affordable across the entire NLL community.” As part of this partnership, HotelPlanner will develop a custom  NLL-branded booking platform that offers discounted rates on hotel stays worldwide. This platform will be available to NLL fans, teams, players, and staff, as well as youth lacrosse organizations within the growing NLL UnBOXed network, helping families and programs save on travel expenses for tournaments and competitions. Additionally, the NLL’s league office will exclusively utilize the HotelPlanner platform for official business travel, including the NLL Finals, NLL Draft, NLL UnBOXed Series’ special events, and annual NLL owners’ meetings.

“Our team at HotelPlanner is thrilled to join forces with the NLL and provide its passionate fanbase and stakeholders with seamless, cost-effective travel solutions,” said Tim Hentschel, Co-Founder & CEO of HotelPlanner. “This partnership underscores our shared vision of making travel more accessible and affordable for the entire NLL community.”

With the launch of the NLL-HotelPlanner booking platform, the League continues to expand its roster of innovative partners dedicated to enhancing the fan experience and supporting the growth of the game at every level. Hotelplanner was represented by Innovative Partnerships Group for the deal in collaboration and negotiation with National Lacrosse League.

“From our first conversation with the NLL, we saw a remarkable opportunity to bring together two dynamic and growing brands. This collaboration not only resulted in a valuable partnership for HotelPlanner, but it has also fostered a strong business partnership benefiting the NLL, its teams, and fans. We’re thrilled about the future of sport with the NLL at the forefront,” said Sierra Kempthorn, Director at Innovative Partnerships Group.

About the National Lacrosse League

The National Lacrosse League (NLL) is North America’s largest professional lacrosse league and welcomed more than 1 million fans for the second year in a row during the 2023-24 season. Founded in 1986, the NLL is comprised of 14 franchises across the United States and Canada, and recently unveiled its largest brand campaign ever, “Welcome to The Next Major League™” and introduced its comprehensive grassroots initiative, NLL UnBOXed™, that will expand the League’s footprint to more than 60 communities across North America by 2028. For the latest scores and developments in the National Lacrosse League, please visit: NLL.com and find the NLL on Facebook, Instagram, Twitter, YouTube and TikTok. Games are available live and streaming on TSN, TSN+, the ESPN family of networks, ESPN+, and NLL+.

About HotelPlanner

HotelPlanner is a leading travel technology company and hotel booking platform that combines proprietary artificial intelligence and a 24/7 global gig-based reservations and customer service network. HotelPlanner is one of the world’s leading providers of individual, group and corporate travel bookings. HotelPlanner’s family of brands includes its flagship site, HotelPlanner.com; its meetings & events-focused sites, Meetings.com; EventConnect.com; and VenueExplorer.com; Lucid Travel, which focuses on sports team travel; Eventsquid, which focuses on corporate and association event registration; and Cleverdis, a mainstay in trade show media.

About Innovative Partnerships Group

Innovative Partnerships Group is a global leader in developing long-term, revenue-generating business relationships among the most prestigious professional sports teams, entertainment properties and global brands. The company has been recognized on several occasions in recent years by Sports Business Journal and other publications as one of the leading sports sponsorship and naming rights agencies in this industry. Innovative Partnerships Group has its breakthrough Partnership Intelligence™ system that allows both properties and brands to maximize their return on sponsorship partnerships. For more information, visit www.ipg360.com.

For all NLL media inquiries and interview requests, please contact: Meghan O’Donnell and Samantha Ward, National Lacrosse League, [email protected].